The “Red Thread” is a metaphor for the key messages that weave through the library of drug information. This visual concept facilitates the formation of consistent and evidence-based messages across regulatory documentation, culminating in the summary of product characteristics (SmPC) or drug label.

With its origin in Chinese legend, the Red Thread is also a metaphor for core passion. Our dedicated and experienced writers work with you to form and maintain the Red Thread during dossier creation and throughout the product lifecycle.